Was your Birmingham home for sale and No Offers!

Two reasons homes in Birmingham Michigan fail to sell!

EXPOSURE & PRICE

Did anyone see your home on the internet and if they did see it was it positioned to make them want to move forward and visit the property in person? The price is critical but first they have to see the home when they are searching for what is available for sale. So lets discuss that first.

Start with the understanding that 85 – 90% of all buyers go to the internet to find what they are looking for today. Next to understand is that Google in the most popular of all the search engines when it comes to finding what you are looking to find. That being said you can see how important it is to be well located or positioned on Google if you want the vast majority of potential buyers to actually see your property. We did some research and found that buyer are using some very common Search terms when looking for homes in our area. Those terms are listed below and you can go to Google and insert the search terms or simply click on any search term below and you will be linked to the Google search results for that term.

On the results page you will see “Sponsored Links”. These are people paying by click to be listed on the top. It does not mean that they earned that position it only means they are willing to pay more than the next person in order to show up in  ”Sponsored Links”. MOST viewer will bypass Sponsored Links and go the “Organic” listing links. These are the people that earned the position they hold. The most current analysis I’ve read indicates that the first position under organic links get over 40% of all the clicks. The second position get around 11%. If these number hold true you can clearly see the importance of great web site positioning when it comes to getting your home found on the internet.

 

 

When you click on any of these links notice that the same website comes up in the first organic position every time. If you were looking to get a home sold in Birmingham, Michigan wouldn’t you think that having your home marketed on such a web site could be very important. With over four million homes on the internet it becomes critical that your homes gets FOUND and great website positioning is the answer.

 

PRICING IS ALSO CRITICAL……

Not all sellers understand that their asking price is the ultimate determination of whether they will sell their property or not. Not only does the asking price affect if you’ll sell, but when and for how much. The longer it takes you to get to the correct fair market value asking price, the greater your Days On Market are and the more of a negative stigma buyers will have of your property. This can translate into lower offers and ultimately, a lower selling price.

 Sure, how well your agent markets the property matters. But even the best agent in the world can’t fool today’s buyer and a good buyer’s agent. Today’s buyer has access to way too much information and data to overpay for a property. And a good buyer’s agent will provide comps and their personal expertise to even the most uniformed buyer so that they don’t make a bad decision and overpay for a property.

 It all boils down to finding the right Realtor who does two things:

Makes sure that your home is found by the buyers

Makes sure it’s a Win-Win deal

You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.