MY LAST COMMENT ON 60 MINUTES
Steve Murphy of RealTrends says is better
It is important to hear and share the truth. It is just to bad that 60 Minutes doesn’t share that feeling as pointed out by a real estate industry analyst expert.
REAL Trends Special Commentary
By Steve Murray, Editor of REAL Trends
The Meaning of 60 Minutes
We have shared other’s thoughts and responses to the 60 Minutes story on our industry. We wish to share our own.
60 Minutes
was wrong in many regards. We know this because they called us to get some actual data on several points. We gave them the data that we had. They chose not to use our data. We can say that we know they chose to ignore certain facts that did not support their story.We believe that they were wrong to run an advertorial for Redfin. Instead, they could have discussed the long term success of Assist-2-Sell, Help-U-Sell, ZipRealty and other firms that have proven to be successful over time, if their aim was to point out the benefits of discount-priced realty firms. They could have also discussed the fact that real estate commissions were declining due to intense competition from within the industry, long before Redfin showed up, and that commissions have been reduced by billions of dollars in the past 15 years. 60 Minutes chose to ignore these facts.
REMARKS HEARD ON THE STREET:
"The agent that was interviewed by 60 minutes just happened to be a RE/MAX agent. She was interviewed by RE/MAX and in the interview, she voiced her frustration over what was said in her interview and what was reported. Apparently 60 minutes had an agenda and the truly good things she said ended up on the editing floor and not in the TV show—which ended up making her look stupid for lack of a better word and unfortunately making realtors in general look stupid."
Related Links
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