Media Attack Real Estate Industry Again ONLY 1 year Later
60 Minutes to air Another attack on Real Estate
60 Minutes aired a program this Sunday attacking the Real Estate industry as many others have including the print media exactly one year ago. Their timing is to air the information just before the Realtors meet in Washington DC in an effort to lobby Congress for the the benefit of Homeowners and the real estate industry. Once they delved into the charges and counter charges surrounding competition in real estate, 60 Minutes producers found that the whole topic was much more complex and not nearly as clear-cut as it appeared. The entire segment was almost killed this Spring. However, CBS apparently decided that it had so much invested in the story that it went ahead with a highly abridged version. I look forward to hearing what they will come up with this time around.
A nationally recognized writer, Blanche Evans, says it all better in her article, The Real Estate Industry Strikes Back. If you have just a short minute it is worth reading to set the record straight.
The President of the National Association of Realtors remarked:
Dear Fellow REALTOR®: I am disappointed and dismayed at the biased story that 60 Minutes aired on Sunday evening. I want to let you know that we’ve been working to stay on top of this story. One of the most difficult challenges we face is educating the news media about today’s real estate industry. There’s no better example than this 60 Minutes show. For more than a year, NAR worked with the producers who put the segment together and offered several spokespersons to be interviewed for the show, including myself. Yet, NAR’s voice was strangely and noticeably absent from the segment though CBS gave time to two critics who disagree with our policies on the display of listings on the Internet. At times, NAR and REALTORS® have often been the subject of less than accurate news coverage. Your association and its professional staff is making every effort to get the REALTOR® message out to the news media. The result is that only a fraction-less than five percent-of the vast news media we receive is negative. We encourage all of you to contact CBS to voice your concerns — maybe have some of your satisified customers do the same. Thank you for your support. Pat V. Combs
President
IF YOU WOULD REALLY LIKE TO HEAR IT ALL, CLICK ON THE LINK BELOW TO ANOTHER ARTICLE
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